# Best AI Chatbot for Business — working brief

Jobs the bot must do (answer support questions, sell, capture leads):
Channels in scope (WhatsApp, Instagram DM, Facebook Messenger, website widget):
Monthly conversations per channel:
Top ten customer questions, each with the correct answer:
What counts as a qualified lead (need, budget, timing, location):
Lead fields to capture and where they go (CRM, sheet, email):
Sales steps the bot may complete (product choice, payment, booking):
Topics the bot must never handle (refunds, complaints, policy exceptions):
Handoff rule and the team members who take over:
Business hours and out-of-hours bot behavior:
Systems the bot reads from (store, booking calendar, order system):
Who updates answers after launch, and hours per month available:

Blank template. Do not publish completed briefs containing confidential data.